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Little Journey line will feature diapers, training pants, wipes and more.
June 2, 2016
By: Tara Olivo
Associate Editor at Nonwovens Industry
Aldi supermarkets announced its first full line of baby products, Little Journey, is set to hit all stores in August. From newborn diapers to training pants, cleansing wipes to gentle baby wash, formula to organic pouches, Little Journey will feature nearly 50 high-quality, affordably priced everyday essentials parents and little ones need. “Our Aldi customers spoke, and we listened. The Little Journey product line is another way we’re using our shoppers’ feedback to make grocery shopping as simple and convenient as possible,” explains Liz Ruggles, director of marketing, Aldi. “With Little Journey we’re able to better support and grow with our shoppers and their families – from those first smiles to the first day of preschool and beyond.” To commemorate the Little Journey launch, Aldi is hosting a baby photo contest on Facebook in search of its first, real-life Little Journey star. Aldi aims to celebrate those real baby moments with photos of babies showcasing the personality, expressiveness and enthusiasm behind life’s littlest adventures. From June 1 through June 22, 2016, parents and legal guardians of children up to 24 months or younger can visit Aldi USA on Facebook to upload sweet snaps of their adorable little ones for the chance to see their child become the first “face” of Little Journey and star in online and in-store marketing materials. On June 22, 2016 at 12:00 p.m. CST, photo submissions will close and public voting will begin. From June 22 – 29, 2016, fans of Aldi USA on Facebook will be invited to help choose 10 finalists by voting for their favorite baby photo submissions online. From the 10 frontrunners, a panel of Aldi judges will choose the baby whose photo best meets the brand criteria to become the first Little Journey star and participate in a fun-filled photoshoot in the winner’s hometown. In addition to the photoshoot, the lucky contest winner will receive $500 in baby products from the Little Journey line and a $30,000 cash prize to help support the winner’s journey towards higher education. The nine finalists will also each be awarded a prize of $100 in baby products from the Little Journey line.
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